We usually take about a week to fill an order. For some customers that is too long so I decided to offer a “rush order service”.
and explain what is included (and not included) in the pricing.
I think our lead time is very reasonable for a small business that deals in custom orders. We don’t get our stuff made in China, shove it in a box and send it. We custom build orders. We have some nice tools but it’s all done by hand. When things are slow, which we almost never are, we build a few sets of our more popular cables but that buffer gets used up fast when we get busy.
I wish I could treat every order as a rush order but I simply can’t. Rush orders can cost me more to build… if I don’t have a part on hand I need to have it expedited, driving up costs.
Some customers need cables quicker than our normal delivery time. I understand that. I’ve heard it all: cables needed for snow plows in bad weather, fire trucks during the summer fire season, show cars that will be in a show in a week and missionaries getting on a plane for the Peruvian Amazon (these guys projectamazonastree.org). Believe me, I think those are excellent reasons.
So how do I sort out which customers really NEED cables in a hurry and which just WANT them? I can’t strap you into a lie detector so the next best thing I can think of is money. I’ll let the free market be the solution.
Rush service is typically an extra $30 on all sets including large cable sets (like the Ford and Dodge sets. If you want to place a rush order but the page with the cable set does not offer it as an option use the add-to-cart during the check-out process.
Increasingly impatient phone calls or emails will NOT get you moved to the front of the line. It might get you a refund so you can purchase cables elsewhere.
Bottom line. Patience is a virtue and if you really need cables in a hurry, expect to pay a little more.