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About CBC

Goal and Philosophy:

Years ago I was talking to a friend about a sales position he was hiring for.  I told him I didn’t think I could be in sales; that I didn’t have the necessary skills. He told me something that has stuck with me ever since. He said: “All you have to do is solve the customer’s problem.”

At Custom Battery Cables, our goal is to be successful by honestly and fairly solving the customer’s problem whether it’s fixing a hard starting problem for a snow plow or providing good looking cables for a show car. We hope you can experience the CBC difference

History:

I started building battery cables for my own truck (a 1948 Willy’s CJ-2A) while in the “Diesel and Heavy Equipment” certificate program at Maricopa Technical Community College (now GateWay).  I continued building them for various types of heavy construction equipment while working as a heavy equipment mechanic from 1979 to 1985 for companies like Mountain Bell (Qwest / CenturyLink), Naumann-Clark  (now Naumann-Hobbs, a forklift dealer) and Sunstate Equipment .

In 1985, I changed careers and went to work at Intel Corporation as a technician in the Military Products Group while I was going to school nights for a degree in Electronics Engineering Technology.  During my 29-year electronics career, I have worked in a variety of positions including a circuit design engineer on chips that go into desktop computers; a failure analysis engineer on chips that go into anti-lock brake controllers and a test engineer for chips that go into cell phones.

In other words, I know about heavy-duty trucks and I know about electronics and electrical systems.

In the decades since I made that first battery cable, I continued to make cables for my friend’s cars and trucks as well as my own vehicles (since I couldn’t buy good ones). In all that time, I have never had to replace a cable due to corrosion or overheat failure That’s right!  I had battery cables on my 1948 Willy’s CJ-2A that were 20 years old and still working great when I replaced them to add a battery disconnect switch. 

Believing that there are others who want the best heavy-duty, high-quality parts and are disappointed by auto-store cables, I decided to start CustomBatteryCables.Com in 2003 in a spare room in my house.

We continue to offer what we believe are the best cables for the price anywhere.

So, if you are ready to spend a little more to get the very best for your car or truck you’ve come to the right place.   Please take the time to see how our cables are different than store bought battery cables here.

Sincerely,
Vince

Vince - owner

Vince - owner

Vince is the owner of Custom Battery Cable and is proud to be celebrating our 17th year in business. Since the business started out of a need for better cables, we always welcome the chance to work with customers and build better cables to fit your needs.
Pam

Pam

Pam is our office manager and does our shipping and pretty much keeps us all in line.  She moved here from Minnesota a few years ago and is a huge Packers fan.  Hank the "shop dog" is her little rescue dog.
Rosie

Rosie

Rosie is a woman of many talents.  In addition to doing social media marketing for Custom Battery Cables, she is the safety officer, public information officer, and a wildland firefighter for the Queen Valley Fire Department.  She routinely wins baking contests at the Arizona State Fair. In her 3 free minutes a week, she works on and rides one of her 4 motorcycles.  I honestly have no idea where she gets the energy.
Christina

Christina

Christina does our business to business sales focusing on selling to local repair shops and helps with cable assembly when needed.  She's an Arizona native and enjoys EDM concerts, photography, and spending time with her two sons.  You can catch her working our booth at local car shows.
Gary M

Gary M

Gary is a bit camera shy but we got a picture of that beautiful t-shirt.  He works as our senior assembly tech.  He enjoys camping, hockey, bluegrass music, and NASCAR.
Gary P

Gary P

Gary is originally from Illinois has lived and worked in the Mesa area for over 30 years. Gary is the new Product Rep for CBC. Gary joined up with CBC back in June 2019. He brings with him 28 years of experience in Retail Automotive Service. Gary enjoys his family which includes 3 adult children. BBQing and his 13-year-old Pug “Cha Chi”. We are very excited to have Gary with us. You can contact Gary @ 480.983.5925 GaryP@CustomBatteryCables.com
Michael C

Michael C

Mike is our Jr Assembly Tech.  Born and raised in Arizona, he loves visiting the ocean and good music.  He enjoys working with his twin sister, Christina.
Hank the shop dog

Hank the shop dog

Hank is our security and door greeter.

Don’t see the cable you wanted here?  Custom Battery Cables be happy to build a custom cable to your specifications.  Go to the Custom Orders page for more information.

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