Years ago I was talking to a friend about a sales position he was hiring for. I told him I didn’t think I could be in sales; that I didn’t have the necessary skills. He told me something that has stuck with me ever since. He said: “All you have to do is solve the customer’s problem.”
At Custom Battery Cables, our goal is to be successful by honestly and fairly solving the customer’s problem whether it’s fixing a hard starting problem for a snow plow or providing good looking cables for a show car.
I started building battery cables for my own truck (a 1948 Willy’s CJ-2A) while in the “Diesel and Heavy Equipment” certificate program at Maricopa Technical Community College (now GateWay). I continued building them for various types of heavy construction equipment while working as a heavy equipment mechanic from 1979 to 1985 for companies like Mountain Bell (Qwest / CenturyLink), Naumann-Clark (now Naumann-Hobbs, a forklift dealer) and Sunstate Equipment .
In 1985, I changed careers and went to work at Intel Corporation as a technician in the Military Products Group while I was going to school nights for a degree in Electronics Engineering Technology. During my 29-year electronics career, I have worked in a variety of positions including a circuit design engineer on chips that go into desktop computers; a failure analysis engineer on chips that go into anti-lock brake controllers and a test engineer for chips that go into cell phones.
In other words, I know about heavy-duty trucks and I know about electronics and electrical systems.
In the decades since I made that first battery cable, I continued to make cables for my friend’s cars and trucks as well as my own vehicles (since I couldn’t buy good ones). In all that time, I have never had to replace a cable due to corrosion or overheat failure. That’s right! I had battery cables on my 1948 Willy’s CJ-2A that were 20 years old and still working great when I replaced them to add a battery disconnect switch.
Believing that there are others who want the best heavy-duty, high-quality parts and are disappointed by auto-store cables, I decided to start CustomBatteryCables.Com in 2003 in a spare room in my house.
We continue to offer what we believe are the best cables for the price anywhere.
So, if you are ready to spend a little more to get the very best for your car or truck you’ve come to the right place. Please take the time to see how our cables are different than store bought battery cables here.